Strategic Resources

According to Gary Hamel, the second component of a business concept in the difficult era is strategic resources, which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically competition resource to be a source of business concept innovation.

Toy "R" Us Store

This competence is a superior thing that is owned by company and its able to provide skills and a unique ability. Interstate Department Store, in the beginning and would to
bankrupt, and finaly they saw the core competition, which is selling toys. Finally, the company changed its name to Toys "R" Us. Currently the company is controlled 17% of toy retail business in the United States. The main question on the competency of this core competency that we have? What we know about the unique, valuable for consumers and can be transferred to create new opportunities? What benefits depth that can satisfy the consumers? How do these advantages make for new ways to compete? What kind of difference can be made to the core competencies to the market in different industries? what competency that we provide to our business concept? Ebay is one of the companies that use the core competencies with 5P : Product, Price, Promotion, Placement and Performance.

eBay Competition

strategic assets is not a unique skill and superiority, but something that relates to the company, for example, company name, brands, patents, infrastrtur, property standards, consumer data, and all the things that is very rare and valuable. The use of one of these assets rar create a business concept innovation. Barnes & Noble is the company's success, rival Amazon.com, as the use strategic assets. Barnes & Noble has a strategic asset that the strategic location of the store and wide. Then Barnes & Noble can provide comfortable sofas and chairs in the space between the row of books and open bar-bar drinks in the store and places that can be used for the discussion of books, reading stories, poetry and music resital.

Book Store Barnes & Noble, wide and strategic

Barnes & Noble become the destination of fun and luxurious, not just a book store, but is central to the community that comfortable meeting.

Divorce place in the Barnes & Nobles

Discussions Place in the Barnes & Noble

The key question is whether the asset strategy that we have? Can we exploit in a new way to provide new value to consumers? Can we have a strategy asset value in the rules that other industries? Can we create a new business model with exploit our strategic assets?

The core process is what the company made, which includes the methodology and routines that used to change the input into output. This process incorporate the core competencies and strategic assets, and input into something of value for consumers. The discovery of a fundamental re-core process can make the basic concept of business innovation. Questions concerning the core nucleus of this process is whether the most critical in our company? Whether that process can create the highest value for consumers and competition in a unique scene that tight? With speed like what we develop the process? Can we imagine a process that is new that is more valuable for consumers? Is there an opportunity to improve the efficiency and effectiveness of our process?

BUSINESS CONCEPT FOR COMPANY BLOW

According to Gary Hamel, to become a revolutionary industry or create a new rule on in the difficult era or the revolution era must create a business concept and its component-component. A concept in the difficult era if business consists of four main components, the core strategy, strategic resources, intermediary customers (Customer Interface) and the network value. That four main components are linked by the three bridge components.

Among the core components of the strategy and resources linked by a strategic component of configuration activities . Components of benefits for customers linking the strategy's core customers and brokers. While the restrictions component company to become a bridge between network resources with strategic value. In the business model in the difficult era include the four elements that determine the profit potential of efficiency, uniqueness, and the suitability of the profits.

The first component of the concept of this business strategy is the core strategy, which is the core of how a company choose how to compete. Elements of the strategy includes the core vision and business mission, the scope of the product / market base and differentiation.business vision is what the desired company that ideal and mission operations of the business is a business vision. Vision and mission of this business will lead to a statement of values, the will of the strategy, objectives and targets large, and many brave and all performance targets. Vision and business mission is to provide direction and a criteria to measure the progress achieved. Vision, which was proved to be the spiritual capital melabungkan company. Merck Pharmaceutical has the vision that these companies exist because they provide the medicines to those who need them, so that the motive for the research work optimally.

Google's mission is to organize the world's information and make it accessible and universally used. Mission capital with a rich spiritual Google can make it explode selling ads. Capital from 0.1 million U.S. dollars in 1998 exploded in March 2007 with revenue reaching 3.66 billion dollars.


Meanwhile, The Yahoo mission is connecting people with the desire of their community and their knowledge of the world. The Company was founded by Jerry Yang and David Filo with a relatively small capital in 1994. Now the company is was explode with the acquisition of income = 6426 billion U.S. dollars at the end of 2006.

The second component of a business concept in the difficult era is strategic resources , which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically competition to be a source of business concept innovation. Competence is a superior something that is owned company and is able to provide skills and a unique ability. For example, Amazon.com, has a patented technology, "One-Click" and has a very strong brand that is in between the quality of its core competency. But indeed the core competence of Amazon.com is the experiencesthat created for customers convenient to do business with Amazon.com. Why convenient? Because the easy (One-Click), to make people perceive that they do business and sell and buy products with brands that have already known.

The third component Customer Interface, which has four elements, that is the support and fulfillment, the depth information, relationship dynamics and structure of prices. Harley Davidson is a company that is able to build genuine relationships with customers.

Meanwhile, the fourth components of the network business model is the value that beset the company and reinforce and complement the resources of the company. Cisco and Nokia to use their supplier networks as a way to reduce working capital and increase flexibility dramatically.

Tipping Point Strategy

The success of a company depends on the strategies implemented, but sometimes seemed from the outside strategy from the small things. Even small things changes sometimes can make a big change accidentally. If this happens in the company, the company will be successful in sales. This incident occurred on the Wolverine, the manufacturer of shoes with the Hush Puppies brand. Classic suede shoes with the sole light of raw rubber is made in United States sales decreased sharply, to only 30,000 pairs per year and most of the shops or stalls, a simple outlet in a small town far from the crowd. Wolverine think even the company to stop production.

Suddenly, in late 1994 and early 1995 a miracle happened. In the event the opening of a branch of fashion houses, two executive Hush Puppies, Owen Baxter and Geoffrey Lewis met with a fashion designer from New York who relaxed in the discussion told them that the classic Hush Puppies sudden preferred the hipster in clubs and cafes in the center of the area Manhattan business. "Some shops of used goods in the Village and Soho sells our shoes. Many of those who invade the small stores that buy everything "said Owen Baxter. "Isaac Mizrahi also wear Hush Puppies" said the fashion designer. For some of the old story, the story of Lewis Baxter and the only joke. For those not reasonable if the shoes are so behind the days suddenly become famous.

Fashion designer John Barlett, that used Hush Puppies in the Spring collection. Then followed, Anna Sui, which is used for the presentation of clothing. Jooel Fitzgerald make balloon and install a seven and a half meters in the form of soft furry dog children, short-legged and long ears a symbol of the Hush Puppies brand. Fitzgerald even install symbols on the roof of the store at Hollywood and clear in its art gallery to be a special boutique Hush Puppies beside. When it is paint and arrange the shelves, actors Pee-Wee Herman to come and ask a few pairs are provided. "Promotion of mouth to mouth, really powerful" said Joel Fitzgerald.

In 1995, Hush Puppies sold 430,000 pairs and in next year can sell four times in 1997 and sold more of the Hush Puppies ultimately strengthen itself as the apparatus of youth clothing trend center in the United States. Hush Puppies also won the award best from the Council of Fashion Designers in a reception dinner at Lincoln Center and president of the company's board stage with Calvin Klein and Donna Karan to receive the award on the cut Hush Puppies.

Booming sale of Hush Puppies shoes, only because some fraudulent teenagers that use the shoes. Anyone they do not intend promote. They put on shoes is just want to appear different. However, somehow fraudulent contagious to other teenagers until finally there was the two-mode use commodities to offer them another. These shoes appear on the surface because the accident. Shoes reaches certain point because of the popularity of is said by Malcolm Gladwell called tipping point. Prayer can change something that is not possible, something that becomes extraordinary. Prayer is followed by a hard business that can make the tipping point.

source : msuyanto.com

Blue Ocean Strategy

Strategies to compete in the competition is very tight can cause "sea of blood" for companies that compete or are put-off. This strategy is known as Bloody or Red Ocean Strategy. W. Chan Kim and Renee Mauborgne said that the Red Ocean Strategy is no longer effective to create growth and profits in the future. They are proposing a new strategy called the Blue Ocean Strategy. Differences between the Red Ocean Strategy and Blue Ocean Strategy, among others, on to the market, competition, demand, values and strategy.

W.Chan Kim and Renee Mouborgne
Red Ocean Strategy considers that to compete it is to compete in the market space that, while the Blue Ocean Strategy, considers that compete is to create market space that is not any opponent. The market is very broad as "blue ocean". Because the market is very broad, companies can choose the market as they want. Red Ocean Strategy to use the concept can grow and benefit with the defeat competitors in the competition. Blue Ocean Strategy by using the concept to create competition with none.Becausecompetition does not exist, then the only company to compete with himself without another company. The company will win the competition unopposed. Red Ocean Strategy exploit the demand that exists limitless. Blue Ocean Strategy to create and capture new demand. Red Ocean Strategy to achieve excellence create value, then the Blue Ocean Strategy to achieve excellence without the need to create value. Red Ocean Strategy unified system with the overall activities of the company by selecting a differentiation strategy or overall cost leadership strategy (the low-cost strategy), while the Blue Ocean Strategy unified system with the overall activities of the company in implementing the strategy and differentiation strategy of leadership in the overall cost of co - same. Blue Ocean Strategy concerning two aspects. First, how to find and develop the blue ocean. To find and develop the blue ocean, with the launch of new industries such as a complete eBay auction conducted on the Internet and do more with the general idustri expand the boundaries created by the red ocean. Second, how exploitated and protect the blue ocean.

Source : www.msuyanto.com

Global Threats

Globalization and free market are expected as the global effort to improve efficiency. Global trade to help many countries to develop more quickly. Globalization is also considered to make the developing countries gain access to knowledge that can not be obtained previously. Globalization is as if the progress that must be accepted developing countries, if they want to grow and fight poverty effectively. But for most people in developing countries, globalization does not bring the promised economic benefits (Stiglitz, 2002:6).

Globalization in practice, developing countries must pay for the welfare of the efficiency of the world's developed countries. South efficiency of the global fund for the benefit and progress of the North. Market failures or failure, market failure occurs everywhere, not only because of the conditional demands for the realization of the market that can be self-regulating is not met (because of the assumption realization of the competition-free for the formation of a pure free market is not proven empirical-realistic), but also because of the economic interests and nonekonomi that must be maintained and through efforts to distort the market significantly (Swasono, 2003:83).

Joseph E. Stiglitz
The increasingly wide gap between the rich and the poor has raised a lot more people in the Third World to become increasingly poor. In 1990, 2,718 billion population live with less money than $ 2 per day, whereas in 1998 the number of poor people who live with the money less than $ 2 per day is estimated to be 2,801 billion. This happened with the increase in total revenue in the current world average of 2.5% every year (World Bank, 2000:29).
World Bank Office, Wachington
Globalization has not succeeded in reducing poverty and ensuring stability has not been successful. The crisis in Asia and Latin America has been the economy and threaten the stability of developing countries, even the 1997 crisis and 1998 is a threat to the entire world economy.

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The beautiful business

Small companies that can win the competition with large companies more than 50 years is Belbin. Even now there are customers who have been widowed and living alone who call Belbin every week. Belbin family-owned company is similar to Caviston, namely customers to their children and grandchildren.

Belbin Shop
Belbin do business surely only continue in business from the grandfather, brother and cousin. They know Belbin because the quality of service and attention to the customer. Customers are treated with respect and given the best service without considering the money they spend. Belbin is a specialist shopping customers to send customers home. For customers who use the services of transmission of this can be done through telephone, fax, even through the website of Belbin. Nevertheless, there are also customers who still loves shopping at the store Belbin.


A personal relationship with these customers, which can cause Belbin growing rapidly. Belbin also has served customers who regularly need a delivery to the home during office hours because they work full-time and the delivery of services offered Belbin. Different strategies conducted with Belbin shops are some other potential customers to give them house key to Belbin. The keys are stored in secure boxes that are stored in the office Belbin

Personal Finance Expenditure
The personnel delivering the order until the home is often also the owner of the shop can open the lock box and use once they open their home and refrigerator. Often the goods are set in the refrigerator, even throwing rotten vegetables that have been stored in the refrigerator, because the owner was not clean the refrigerator when back home from office because it is too tired, so that customers feel that conducted by the personnel Belbin. Sometimes the sender when the facts of customers, invited drink some tea, chat and take a few minutes set the purchase to be included in the refrigerator. What is the benefit to send home shopping to customers? "Maybe I did not get the benefit. But we will not stop. We are indebted to him, "said Robert Belbin, the owner of the store. Mr. Belbin did not do the special, but that he usually do from the grandfather. Although not be financially profitable, but that is the value of Belbin That customer, so they remain loyal to the Belbin until their children and grandchildren. In addition, they also recommend to their children and grandchildren, too. By the way Belbin did not know the difficult economy and the competition is very tight, Belbin pitch in their own way


Level of trust from our customers to shop Belbin is because Belbin has been developed to treat customers with fair and responsive for many years. While some people said that the Fellowship is difficult, but Belbin was indeed provide the best example of a small store can compete with the big stores. Indeed, the situation that developed by Belbin is a situation such as the rural community between shop owners and buyers know each other and talk to each other and mutual trust and easy to hold in fresh bid.

Source : www.msuyanto.com