Strategic Resources

According to Gary Hamel, the second component of a business concept in the difficult era is strategic resources, which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically competition resource to be a source of business concept innovation.

Toy "R" Us Store

This competence is a superior thing that is owned by company and its able to provide skills and a unique ability. Interstate Department Store, in the beginning and would to
bankrupt, and finaly they saw the core competition, which is selling toys. Finally, the company changed its name to Toys "R" Us. Currently the company is controlled 17% of toy retail business in the United States. The main question on the competency of this core competency that we have? What we know about the unique, valuable for consumers and can be transferred to create new opportunities? What benefits depth that can satisfy the consumers? How do these advantages make for new ways to compete? What kind of difference can be made to the core competencies to the market in different industries? what competency that we provide to our business concept? Ebay is one of the companies that use the core competencies with 5P : Product, Price, Promotion, Placement and Performance.

eBay Competition

strategic assets is not a unique skill and superiority, but something that relates to the company, for example, company name, brands, patents, infrastrtur, property standards, consumer data, and all the things that is very rare and valuable. The use of one of these assets rar create a business concept innovation. Barnes & Noble is the company's success, rival Amazon.com, as the use strategic assets. Barnes & Noble has a strategic asset that the strategic location of the store and wide. Then Barnes & Noble can provide comfortable sofas and chairs in the space between the row of books and open bar-bar drinks in the store and places that can be used for the discussion of books, reading stories, poetry and music resital.

Book Store Barnes & Noble, wide and strategic

Barnes & Noble become the destination of fun and luxurious, not just a book store, but is central to the community that comfortable meeting.

Divorce place in the Barnes & Nobles

Discussions Place in the Barnes & Noble

The key question is whether the asset strategy that we have? Can we exploit in a new way to provide new value to consumers? Can we have a strategy asset value in the rules that other industries? Can we create a new business model with exploit our strategic assets?

The core process is what the company made, which includes the methodology and routines that used to change the input into output. This process incorporate the core competencies and strategic assets, and input into something of value for consumers. The discovery of a fundamental re-core process can make the basic concept of business innovation. Questions concerning the core nucleus of this process is whether the most critical in our company? Whether that process can create the highest value for consumers and competition in a unique scene that tight? With speed like what we develop the process? Can we imagine a process that is new that is more valuable for consumers? Is there an opportunity to improve the efficiency and effectiveness of our process?